Alex began his writing career in July 2004 when he was hired by Hachette Fillipachi to write the Problem Solved column in their popular teen publication Sugar.
Alex had always dreamed of making a living out of writing and Sugar was the break he needed. In 2002 he had graduated from The University of Sussex with a degree in English & Media and then went on to work in and study counselling. His first job was for a local substance misuse service. During the evening Alex also ran counselling sessions at the local YMCA Youth Advice Centre where he helped troubled youngsters who had no one else to turn to.
Alex's columns became a fast hit with the readership and remained a mainstay of the magazine from 2004 all the way through to the magazine's sad demise in 2010. The name of the column changed (Problem Solved, Sorted Boys, Sorted Love & Sex) as the magazine itself evolved, dropping its large sized format and becoming a 'handbag' sized mag.
Alex tried to provide a balance of light hearted teen puberty dramas, big brotherly advice whilst tackling any serious letters that were sent to him. At the height of the column's success Alex received over 2000 letters a month from young readers, mostly girls, although a few boys wrote in over the years. During Alex's time on the magazine he worked under 6 different editors but thankfully the popularity of the column meant that it survived these frequent changes of direction.
One of the high points of his time on Sugar
was a photoshoot with Backstreet Boy
Nick Carter and Blue
band member Lee Ryan. The photos were printed in the first issue of Sugar's Lad's Mag
along with an interview.
Other high points were giving a speech to Members of the House of Lords, House of Commons and the doctors from the British Medical Counsel at the Westminster Health Forum in 2005. Alex defended Sugar from allegations of promoting the early sexualisation of children by making the argument that he was actually arming young people with the facts to protect them in the sexually saturated post-internet society in which they now lived.
Alex was asked by the producers of Russell Brand's Got Issues to attend the show as a guest to talk about Russell's favourite subject,'Love'.